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Posted on August 7 2008
Ever since their inception in 1993, The Chemical Brothers have sound tracked numerous special moments in countless people’s lives. Whether it’s the music of choice for a big night out, or the key moment that kicks the party into ascension, or even the inevitable comedown period in the milky pre-dawn hours, it is nigh on impossible to contest Tom and Ed’s enduring impact.
Now, The Chemical Brothers are giving their loyal fans a chance to give something back. In a completely unprecedented move, fans can now contribute their own vision to the Chems’ glittering nocturnal world: by taking part in a unique, all-encompassing global video project using the Google Earth application.
This is an exciting invitation to participate on a never before seen global scale. By making a short film or photograph that revolves around the theme of ‘Midnight Madness’ – also the name of their latest anthem-in-waiting, released on August 4 – entrants will get to upload their work onto Google Earth via The Chemical Brothers’ website, and tag it to its exact location. Furthermore, the best work will then be edited by ace producers Nexus to form a new concept music video for ‘Midnight Madness, executed through the Google Earth application. The film will then be premiered on The Chemical Brothers website and premiered as a YouTube exclusive on the same week as ‘Best Of’ album, ‘Brotherhood’ is released.
All interested applicants would have to do is to make a film, anywhere from 2 to 20 seconds, celebrating the insanity that goes on at the stroke of midnight and related to the specific point of origin, and consequently upload it onto The Chemical Brothers’ website, before August 25. For details, go to www.thechemicalbrothers.com, and get ready to embrace the madness…
Even if you’re not a budding filmmaker you can still get involved with the madness, as Google Earth enables you to tag and then launch your favourite Chems track from your location on Google Earth, so anyone passing your area can go and click on your location and discover which stone cold classic from the duo’s seminal back catalogue is your favourite! Checkout www.thechemicalbrothers.com for more information.
Midnight Madness is available now as a digital download and the long player Brotherhood is released on the August 30 |
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