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Posted on August 6 2008
Mission:Metallica is a unique new commercial business model designed to enable fans to access exclusive content from Metallica, leading up to the release of the band’s forthcoming new album, Death Magnetic in September.
The platform, developed by Metallica in tandem with Universal Music and Warner Brothers, also gives fans the opportunity to pre-order Death Magnetic.
Fans will be able to pre-order the album in digital and/or physical formats (including a unique special deluxe Coffin shaped box with a T shirt, digipack, dvd , CD of demos and other exclusive items) and access the exclusive content via a selection of bundles though www.missionmetallica.com via each territory’s retail partner(s).
Originally launched in the U.S, Canada and the UK in late may, the rest of the world is now ready to join in the full experience with 31 countries launching live bespoke local versions this week
Territories live this week include: Australia, Austria, Czech Republic , Denmark, Finland, France, Germany, Greece, Holland, Hong Kong, Hungary, Italy, Korea, New Zealand, Norway, Philippines, Poland, Portugal, Slovakia, Spain, Sweden, Switzerland, Japan, Brazil, Argentina, Romania, Turkey, Belgium and Eire
www.missionmetallica.com offers users a unique, ground-breaking look-in on the making of Metallica’s upcoming ninth studio album, which the band began recording last year with producer Rick Rubin.
Rather than wait until the album’s September release date, Metallica fans are able to access 'making of footage' before the release of the album by joining www.missionmetallica.com
The website features a treasure trove of exclusive content, including the low-down from the band members themselves about their progress in the studio via fly-on-the-wall video footage, audio of riffs and excerpts of new songs, exclusive new and never-before-seen archival photos from the studio, plus the chance to win tickets and meet-and-greet passes to Metallica’s live concert events this summer. All of this content is absolutely free.
And if that free content isn’t enough, fans can also join Mission:Metallica Platinum, which gains users access, high-quality digital album downloads delivered at midnight on release date, the physical album CD, plus complete downloads of classic live shows, more fly-on-the-wall studio footage, loads of additional photos, and ringtones of riffs from the new album. In addition, Platinum members will be able to enter exclusive contests with the chance to win airfare, hotel, concert tickets, and meet-and-greet passes to Metallica’s headlining performances at this year’s Bonnaroo Music & Arts Festival, Ozzfest, and the U.K.’s Reading Festival, as well as a special album listening party at the band’s Northern California headquarters.
The album, Death Magnetic will be released in September. It is Metallica’s first studio album since 2003’s multi-platinum St. Anger, which hit No. 1 in 30 countries and has sold nearly six million copies worldwide. Formed in Los Angeles in 1981 by drummer Lars Ulrich and rhythm guitarist and vocalist James Hetfield, Metallica has become one of the most influential and commercially successful rock bands in history, having sold nearly 100 million albums worldwide and playing to millions of fans the world over. They have garnered numerous awards and accolades, including seven Grammy Awards, two American Music Awards, and three MTV Video Music Awards. In addition, their 1991 album, Metallica has been awarded the prestigious "Diamond Award" from the Recording Industry Association of America, given to those albums with U.S. sales of 10 million or more. |
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