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ON THE COUCH WITH: End Of Fashion

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ARTIST INTERVIEW

Access All Areas.net.au: How's the Coke Live tour been going for you so far?
End Of Fashion: So far – this is it… its been the easiest tour in the world. Its been really good fun. End Of Fashion has always been about playing big shows, we write big songs... it's good to have them realising that.

Access All Areas.net.au: When you were first approached to join the Coke Live N Local tour this year what was your instant reaction?
End Of Fashion: Cha Ching! [laughs]
End Of Fashion: Where do I sign up?... and then we heard about the other bands playing and then we had second thoughts and we did it anyway [laughs]

Access All Areas.net.au: Any favourite bands on the bill?
End Of Fashion: The Hot Lies they're the best guys ever, we actually haven’t seen them play but they're a lot of fun [laughs]

Access All Areas.net.au: Ok so this is the last show of the Coke tour, is there any goss from this tour; bad habits from other bands, anything that's happened on the road?
End Of Fashion: Nothing really. The Hot Lies are a lot more bogan than me and I live in the suburbs but they’re from Adelaide... they're good fun.

Access All Areas.net.au: You've achieved a huge amount of success this year particularly with your self-titled album, have you been surprised by its success?
End Of Fashion: We were really surprised we thought it was going to be a lot more successful than it ended up being [laughs].

Access All Areas.net.au: You've recently come off a tour with the Living End, did you learn any lessons from the guys from their tour?
End Of Fashion: That was the hardest tour in the world; we came off the hardest and in to the easiest. I think that's what kind of made this feel so lubricated for want of a better word but it was just we played five gigs a week, thirty five shows in seven weeks it was ridiculous and kudos to Living End because they played hot every night and we maybe every fourth maybe [laughs].

Access All Areas.net.au: So the album's been released in the US and in France, are there plans for any international touring?
End Of Fashion: No we've been to a few of those places and we've taken that record over there as far as we can in this tumultuous political climate right now we don't want to get too behind the scenes... we've done a lot for this record and we've really worked it and we're proud at the way it's been received but for us now its concentrating on the next record and to give a bit of time to ourselves.

Access All Areas.net.au: When can we expect a second album?
End Of Fashion: Maybe next year.

Access All Areas.net.au: So what's the plans for 2007 and ahead?
End Of Fashion: Writing, writing, writing – just writing on a record… and a bit of time off for the rest of 2006. As far as this record goes, as far as promoting this album, tonight was our last gig after a year and a half yeah.

Interview: February 18 2005
Access All Areas.net.au chatted with Rod from Perth band, End Of Fashion, about the new EP, touring in Japan and their return to the Homebake festival!

Access All Areas.net.au: Firstly congrats on the release of your second EP, you must be happy to be back into everything again?
End Of Fashion: Yeah its been a couple of months and I don't know what's been happening in that time [laughs] but I'm happy that we've got something out again.

Access All Areas.net.au: End Of Fashion - where did the name of the band originate?
End Of Fashion: It was Justin's concept - it's just a name that means change of fashion or start of fashion and is a play on words. He was then talking to his mum and she said why don't you say End of Fashion. We wanted a name that meant something, a really iconic statement.

Access All Areas.net.au: How do you classify or describe the music of End Of Fashion?
End Of Fashion: Gee I don't think we're a particular style, we're more of a song based band which is the most important thing where what we do is appreciate the song itself whether it be rock, pop or even electro, it's the song itself we appreciate.

Access All Areas.net.au: Now you've only just returned to Australia from a sell out tour of Tokyo in Japan, how was that?
End Of Fashion: It was awesome - it was just a really interesting thing. We played at the South by Southwest [music conference in Austin, Texas] and a promoter saw us play and what he did was he picked bands he liked and then brought them to Tokyo and we were really lucky that he had picked us. It was fantastic and I was so vibed to go because I've always wanted to go to Japan and the fact that someone was paying made it all the more better. From the moment we got off the plane and went to the hotel, everything about it, how we were treated was awesome and the fun we had… I don't think I slept the whole time [laughs] I just absorbed as much as I could.

Access All Areas.net.au: How do fans in other territories like Japan take to your music compared with your fans back home in Australia?
End Of Fashion: I suppose it's easier in Australia because in general being a band coming form here you tend to learn about bands more than you see them from magazines and so you can check it out and get a jist and know what a band is about and people go to a gig and they know what they're seeing and know the music.
End Of Fashion: When you play in other territories it's always the first gig that's funny because people are still getting used to you and trying to figure you out. But we've been getting really good receptions where we've played, good feedback. It's always good to leave a place and knowing that they enjoyed the performance.

Access All Areas.net.au: You said earlier you attended the South by Southwest music conference in Texas earlier in the year, did you get any other opportunities from that?
End Of Fashion: It is a really good opportunity, there are lots of bands from Australia that were there, there was Powderfinger, John Butler Trio, so many bands and it's a great place to showcase your music to America and other media in other territories. It's a great opportunity to showcase what you can do and get interest for it and for us people did learn about our name after that, which is a good thing.

Access All Areas.net.au: The good news is that you are releasing a full album early in 2005, can you tell us a bit about the album and what we can expect?
End Of Fashion: I suppose the previous two EP's are an indication of where we want to start from - the first EP was more luscious in production and the second EP was a little rawer and stripped back kind of thing - so it'll be a mixture of the two.
End Of Fashion: Something like that is the starting point but we always surprise ourselves. It's a great journey when recording an album or any recording for that matter, working with different people and working in a concentrated environment you don't know what you're going to get out of it and it's always ends up better than you think.

Access All Areas.net.au: You're recording the entire album in the US?
End Of Fashion: Yeah! Definitely for the people to work with there. We're working with Dennis Herring [Producer] who has worked with Modest Mouse, Cracker and Sparklehorse, heaps of them. But going there [to the US] to get to work with people with intellectual property and working in an environment where you get access to a lot more overseas and a lot more in your face opportunities with the people your working with. Great way to get more people involved in the band and this is the way of doing that… the music industry is the toughest industry to get any attention and if you get the opportunity then go work there and take the gamble and give it a go.

Access All Areas.net.au: Are there any plans to do some releasing and touring in the states?
End Of Fashion: In the future, definitely! I had a conversation with the drummer of a band who said they'd toured the states three times over before getting any sort of attention so it's imperative. Touring is a strong way of selling yourself and for people to listen to your music… if you want to give it a go you have to do it - even in Australia. We toured a lot last year and the first six months this year - you've just go to do it, it's the only way! You can't just appear out of a vacuum.

Access All Areas.net.au: You've been hand picked by radio station JJJ to perform at the stations Home and Hosed Tour which is going national, that must be a pretty honourable experience for you with the number of bands that are out there?
End Of Fashion: Definitely! Pretty happy about it and very keen and good on Triple J for doing it… it's good to see people put their money where their mouth is. It's good to see they're involved with things like that - music is trying to compete with everything these days… for myself it's a great art form and a great way of expressing so many things.

Access All Areas.net.au: And to end the tour you've scored a performance at the Homebake festival in Sydney which only last week announced a sell out crowd. Is that likely to be your biggest performance to date?
End Of Fashion: Yeah definitely! Depending on what time of day we play [laughs]… maybe… yeah definitely and its going to be awesome… it's another great festival which is purely all Australian talent and the fact that it has sold out is great testament to get behind their own boys.

Access All Areas.net.au: So ok when a fan goes to an End Of Fashion show, what can they expect?
End Of Fashion: Bit hard from my perspective I see lots of madness We just love playing live, its one thing we pride ourselves on. One of the strengths of the band is going out and playing an energetic live show. Justin has an awesome voice and when it rips out on stage it's good to hear. Some people stare and say "cool, he's doing his job well" [laughs]. We like performing and we like playing our songs.

Access All Areas.net.au: What's playing in your cd player at the moment?
End Of Fashion: Right now? A whole variety of stuff, I've finally stopped playing Franz Ferdinand constantly - I really like that album - its great! At the moment though I'm taking it a bit easy mainly listening to other bands … I got an ipod as well so I just put that on random.

Access All Areas.net.au: Outside of touring, recording, etc, what is it that you like to do?
End Of Fashion: Umm I don't know if we're chilling out kind of people. Its not really us but we do spend a lot of time working on songs. In my spare time when I'm not working on our songs, I'm working on other people's songs… but otherwise like going out to see bands, and all my mates just live around the corner to me in Fremantle so I'd just turn up to one of their places and chill out.

ARTIST BIOGRAPHY

ARIA Award winners, Perth's End Of Fashion, have mastered the art of infectious, timeless, get go fabulous rock. Their self titled debut album has spawned four hit singles, peaked at #3 on the ARIA Charts and earned them Platinum accreditation. They are no strangers to turning it on for a huge crowd, having played at this year's Big Day Out, on the Channel V Music Bus and at the nationally televised MTV VMAs.

There's a shed at the back of a house, somewhere in Fremantle, which is somewhere in Western Australia, called Debaser.

The rafters echo with the sounds of Eskimo Joe, Little Birdy, The Sleepy Jackson, Lash, The Avenues, Gyroscope, One Horse Town, The Ha Has and Spencer Tracy… so they call this shed a recording studio.

Debaser is out the back of Rodney's house. Justin sleeps there a lot. Nick and Hugh spend a lot of time there too. Justin Burford (vocals/guitar), Rodney Aravena (guitar), Nick Jonnson (drums) and Hugh Jennings (bass) are the End Of Fashion.

www.endoffashion.com

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MY FESTIVAL EXPERIENCE

Cut Copy
We played an amazing festival called T in the Park in Scotland, which was a year and a half ago now, but that was really amazing in terms of being, by far, the biggest crowd we've played infront of, I think it was- we played in the dance tent, and it was the middle of the day, so it wasn't night time craziness, but they packed like 20,000 people into this tent, and it was totally round, it was just the best kind of crowd to be playing infront of, we were really suprised and weren't expecting to get such a big reception, particually in Scotland. We only really had played a handful of shows in Glasgow and hadn't really played anywhere else, so yeah, that's definitely up there.

Ideal Lineup?
We kind of actually had this discussion when we first started playing together, before we even did any shows as Cut Copy, we made up these phoney band names and played a few shows at this pub, sort of on the wrong side of the tracks and a bit run down, you could ring up like the night before and get a gig the next day, so it wasn't really like, you know.. anything amazing. But we booked in, I think a couple of times under false names, just to make sure we could actually play our instruments and do everything before we actually put Cut Copy up on the stage, and I think in that year we sort of had this imaginary- it wasn't like a festival it was kind of the idea of billing this gig where it was us headlining with Sonic Youth, and then Daft Punk would be like the warm up DJs, and that was like our ultimate show, ever! And then we've actually played with Daft Punk at the end of last year so we just feel like we've maybe partly lived that dream a little bit, even though they obviously weren't the warm up DJs for us, but yeah, we've ticked off one of those things at least. All we've got to do now is play with Sonic Youth!